Sugar Devil / The beauty edit

Your beauty.Your rules.

Meet your everyday beauty essentials. Explore black mascara, lash and brow serum, an eyelash curler and hydrocolloid spot patches — little additions to your routine, your way.

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Beauty editorial portrait with softly defined lashes
THE SUGAR DEVIL EDIT

The lash lineup.

Explore our mascara, lash and brow serum and eyelash curler — each chosen for a different step in your routine.

01 / THE BESTSELLER

Mascara.

Buildable volume and bold definition.
02 / DAILY LASH CARE

Lash + Brow Serum.

Everyday conditioning care for lashes and brows.
03 / THE LASH TOOL

Eyelash Curler.

A gentle curl, before mascara.
Defined lashes and Dishali Sky High mascara up close
THE CUSTOMER FAVOURITE

THE SKY HIGH EFFECT.

Your everyday lashes. Turned all the way up.

Meet the buildable black mascara made for longer-looking lashes, fuller-looking volume and standout definition.

  • Buildable volume
  • Longer-looking lashes
  • Deep black definition
Shop the mascara
Nearly 5,000 MASCARAS SOLD
THE LITTLE EXTRAS

GOOD BEAUTY. GOOD SERVICE.

Free UK delivery

On orders over £10.

Quick dispatch

Normally the next working morning.

Fully tracked

Follow your parcel to your door.

THE CUSTOMER EDIT / IN YOUR WORDS

LOVE NOTES FROM YOU.

Don’t just take our word for it. Hear it from the people who shop with us.

A LITTLE LOVE FROM OUR COMMUNITY
“Love this mascara”
FROM AN ORIGINAL CUSTOMER REVIEW
REAL CUSTOMER REVIEW01
Original customer review screenshot 1; open to read at full size
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Original customer review screenshot 2; open to read at full size
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REAL CUSTOMER REVIEW03
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Original customer review screenshot 8; open to read at full size
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FAST, SIMPLE & TRACKED

FROM YOUR BAG TO YOUR DOOR.

Shop your favourites. We’ll take care of the rest.

  1. You order.

    Choose your beauty favourites and check out securely.

  2. We dispatch.

    We normally send your order the next working morning.

  3. It arrives, fully tracked.

    UK delivery typically takes 2–3 working days after dispatch.

HELPFUL TO KNOW

A FEW GOOD ANSWERS.

Everything you need to know before you check out.

Still have a question? Contact us
When will my order be dispatched?

We normally dispatch orders the next working morning. Orders placed over weekends or bank holidays are processed on the next working day.

How long does UK delivery take?

Delivery typically takes 2–3 working days after dispatch. Times are estimates and may vary with the carrier.

Can I track my parcel?

Yes. UK parcels are sent using a tracked delivery service, so you can follow your order once it has been dispatched.

How do I pay for my order?

At checkout, you can review your order total and choose from the payment methods offered there. Only enter card details in the checkout payment form, never in an email or message.

What if I need help with a return?

Please get in touch with your order details so we can explain the returns process and applicable conditions.