4.8 Rated Excellent By UK

Real Results. Visible Difference.

High-performance personal care designed to deliver real results.

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Clinically Proven
Cruelty Free
Paraben Free
Vegan Friendly

Why Sugar Devil?

We create high-performance beauty essentials designed to deliver real, visible results. Every formula combines carefully selected ingredients, proven effectiveness, and effortless usability

Proven Performance

Our formulas are developed to deliver noticeable results you can see and feel. From longer-looking lashes to clearer-looking skin, every product is designed to perform reliably without irritation or compromise.

Gentle, Quality Ingredients

We use carefully selected ingredients that are effective yet gentle. Our products are designed to support your beauty routine without causing unnecessary sensitivity or discomfort.

Made for Real Life

Easy to use, quick to apply, and simple to maintain. Whether you’re getting ready in minutes or following your full routine, Sugar Devil fits seamlessly into your everyday life.

Real Results. Real Customers.

Our customers don’t just come back — they tell their friends. Because when something actually works, you don’t keep it to yourself.

★★★★★

10/10 love this so pretty on, makes eyelashes stand out.

Stacy • Glasgow
★★★★★

No clumping, nice applicator and quick delivery

Danielle • Surrey
★★★★★

Amazing for the price, very happy, would definitely buy again 😀

Suzanne • Tyne & Wear
★★★★★

Love the mascara. Gives me the length I want on my lashes not sticky. Great price

Janj • Yorkshire
★★★★★

Great mascara I will be buying it again . Reasonably priced too

Nic • Lancashire
★★★★★

I love this mascara makes my lashers look really long plus good valve for money

Kez • Hampshire

Ultimate Lash Lovers Kit — Save 10%

Lift, curl, and lengthen in seconds. Our best-selling mascara + pro curler duo for fuller, longer lashes — now bundled for a limited time.

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On all orders within UK

Easy 30 days returns

30 days money back guarantee

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