Privacy Policy

1. What Information We Collect

When you interact with our website, we may collect the following information:

Personal Information You Provide

• Name

• Billing and shipping address

• Email address

• Phone number (if provided)

• Order and payment details

Automatically Collected Information

• IP address

• Browser type and device information

• Pages viewed and interactions with our site

• Referral source

This information helps us operate our store, fulfil orders, and improve your experience.

2. How We Use Your Information

We use your information to:

• Process and fulfil orders

• Communicate with you about your order

• Provide customer support

• Improve website performance and usability

• Detect and prevent fraud

• Comply with legal and regulatory obligations

Marketing Communications

With your consent, we may send you:

• Emails about new products, offers, or updates

• SMS messages (if you opt in)

You can unsubscribe at any time using the link in our emails or by contacting us directly.

3. Legal Basis for Processing (UK GDPR)

We process your data under the following lawful bases:

• Contractual necessity – to fulfil your order

• Legitimate interests – to improve our services and prevent fraud

• Consent – for marketing communications

• Legal obligation – for tax, accounting, and regulatory compliance

4. Consent & Withdrawal

When you provide personal information to complete a transaction, we use it only for that purpose.

If we request your information for marketing or optional services, we will ask for your explicit consent.

You may withdraw consent at any time by contacting us at:

info@sugardevil.co.uk

5. Sharing Your Information

We only share your data with trusted third parties where necessary, including:

• Payment processors

• Shipping and delivery partners (e.g. Royal Mail, Evri)

• Website hosting and analytics providers

These providers are only given access to the information required to perform their services.

We may also disclose information where required by law or regulatory authorities.

6. Payments & Security

All payments are processed securely through PCI-DSS compliant payment providers.

We do not store full credit or debit card details on our servers.

Our website uses:

• SSL encryption

• Secure hosting environments

• Industry-standard security practices

While no system is 100% secure, we take all reasonable steps to protect your data.

7. Cookies & Analytics

We use cookies and similar technologies to:

• Enable essential site functionality

• Analyse website traffic

• Improve user experience

This may include tools such as Google Analytics.

You can manage or disable cookies through your browser settings.

8. Third-Party Links

Our website may contain links to third-party websites.

Once you leave our site, we are not responsible for the privacy practices or content of external websites. We recommend reviewing their privacy policies separately.

9. Data Retention

We retain personal data only for as long as necessary to:

• Fulfil the purposes outlined in this policy

• Meet legal, accounting, or reporting requirements

When no longer required, your data is securely deleted or anonymised.

10. Your Rights (UK GDPR)

You have the right to:

• Access your personal data

• Correct inaccurate information

• Request deletion of your data

• Restrict or object to processing

• Withdraw consent at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at support@sugardevil.co.uk.

11. Age Restriction

Our website is intended for users aged 18 or over.

By using this site, you confirm that you meet this requirement.

12. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page and take effect immediately upon publication.

13. Contact Information

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

info@sugardevil.co.uk